GTM for companies
A Go-to-Market (GTM) system that works.
Data pipeline from the register and websites, AI enrichment, scoring by your fit profile, sequences from your CRM, signal detection and complete documentation per contact. Set up in around four weeks, operated for twelve months (or longer).
We build in the lead sources, develop messaging and sequences with you, define your pipeline and implement the automation.
Result
What is in your system after setup
- A lead source for building segments is imported into the CRM and supplies new leads.
A fit profile is defined and used for scoring: company size, specialisation, staffing pressure
Messaging is tailored to your segment and channel and agreed with you.
A pipeline is built and given clear stages so leads are managed in an organised way.
An automated sequence in your existing stack: email follow-ups, LinkedIn steps, call tasks, reply detection.
What we build
Four building blocks, one GTM system.
Building block 1 - Lead source
Companies from the commercial register, filtered by your fit profile. A language model reads each company's website and derives attributes the register does not contain: specialisation, offering, open positions, growth signals. Every attribute stays linked to its source.
Building block 2 - Pipeline & scoring
Stages from “new” to “closed”, with fixed criteria for moving on. Scoring follows your fit profile, not a black box: you can see why a lead is at the top. Only the top score tiers are contacted.
Building block 3 - Persona & messaging
Buyer persona, messaging per segment and channel, objection handling. The copy is written with you and only goes into the system once you have approved it. Optional: sales support drawing on more than ten years of practice.
Building block 4 - Outreach
Your sales sequences run from the CRM through your own accounts. An AI model recognises replies, out-of-office notices and buying signals and sets the pipeline stage. For every contact the system records where the data comes from, on which legal basis the contact is approached and whether an objection has been raised. For leads in advanced stages, an AI agent also does research before the conversation.
The outreach
Writing the right message is harder than it looks.
Only with a very good overview of the prospective customer's company can you write precisely targeted, personalised messages.
The GTM system enables data-driven outreach, and we also develop the messaging together with you.
Backed by more than ten years in sales: at OSRAM, HSE24 and metoda, as Sales Director at draglet and today at pruve.
Positioning and value proposition per segment
- Objections and possible responses
- Sequences per channel, from first contact to the last follow-up
- Refinement with calibration data
Who does what?
pruve
- pruve sets up:
data pipeline (register data, website enrichment by language model), fit profile and scoring, pipeline stages and automation in your CRM, signal detection, documentation fields per contact. Messaging and sequences together with you. A CRM, if you don't have one. - pruve operates:
monthly data runs, model maintenance, adjustments to the fit profile and sequences, support. - pruve trains:
your team on pipeline, scoring and documentation (handover and one refresher session).
You
- Approve the fit profile, copy and pipeline
- Provide access to the CRM and the sending accounts
- Hold the conversations and close the deals.
Not part of the engagement
- Booking meetings in your name
- Sending through our accounts
- Legal advice
- Guaranteed numbers of meetings
- Success fees
Price
Setup fee + monthly operating fee
Price for companies
€42,000.00
Setup: €12,000 net, one-off (data pipeline, fit profile, pipeline in the CRM, automation, sequences, handover). Takes around four weeks.
Operation: €2,500 net per month, twelve-month term (data runs, model maintenance, adjustments, support). Businesses only.
- Data pipeline with AI enrichment
- Pipeline, scoring and automation in the CRM
- Signal detection and documentation per contact
- Messaging and sequences
- Handover and training
Offer for businesses only. Prices net, plus VAT.
Frequently asked questions
Where does the data come from?
From the commercial register, obtained through a register data service, and from the companies' own websites. The origin of the data can be traced transparently.
We don't have a CRM yet. Is that a problem?
No. In that case we set up a CRM for you and hand it over with all access credentials.
Who writes the copy?
We do, together with you. Before any content is sent to prospective customers, you have to approve it. After the first responses come in, we can refine it.
Which channels can be automated?
Email follow-ups, LinkedIn steps, call tasks and the detection of inactive leads. Ultimately, every channel can be automated sooner or later.
Who sends the messages?
You do, through your accounts and domains. The automation is set up in your system. We only set this system up and hand control over to you, while we provide support.
Can data protection and the UWG (German Unfair Competition Act) be covered?
Yes, on request. A field for the legal basis is set up; full documentation per contact comes with GTM for companies. Where we process personal data on your behalf, we conclude a data processing agreement under Art. 28 GDPR.
How long does the setup take?
Around 4 weeks, assuming all the necessary information (such as the ICP) is available.